Parody Ad Takes Up Cause of Ringed Seals, Says Polar Bear Populations are Prosperous and Growing

Listing the Polar Bear as “Threatened” Under the ESA Could Harm Bears and Humans Alike; Says New Study Released with the Ad

Washington, D.C.: In light of environmentalist campaigns pressuring the Administration to list the polar bear as “threatened” under the Endangered Species Act, the National Center for Public Policy Research, joined by Citizens United, has released for the Internet a lighthearted parody political ad to remind the public that the polar bears’ situation isn’t as dire as some environmental organizations are leading the public to believe.

The ad, a parody of the wild charges and breathless style of many political campaign ads, lets the public know what is not always clear from environmentalist lobbying campaigns: The global population of polar bears is 22,000, about double what it was just four decades ago.

“Many people will be surprised to learn there are 22,000 polar bears and their population has doubled,” said David Ridenour, vice president of the National Center for Public Policy Research.  “While obviously many aspects of our parody ad – such as the polar bears in suits, lobbying Congress – are complete fiction, the steady growth in the global polar bear population is real.  We hope that people who view our parody ad seeking a laugh will remember that fact, and perhaps be inspired to look a little more deeply into the basis of environmentalist claims regarding the polar bear.”

The ad is being released in conjunction with a National Center for Public Policy Research policy paper, “Listing the Polar Bear Under the Endangered Species Act Because of Projected Future Global Warming Could Harm Bears and Humans Alike,” by Peyton Knight and Amy Ridenour.

The paper questions the wisdom of listing the polar bear as threatened based on environmentalist organizations’ projections of future global warming because:

* Listing the polar bear could have adverse affects on bear conservation efforts. 

* Global polar bear population levels presently are healthy.

* The anthropogenic (human-caused) global warming theory remains only a theory, and climate science is in its infancy.  Even those who agree with the global warming theory disagree about the extent of its projected effects. 

* Listing the polar bear as threatened on the basis of projected future global warming would most likely be extremely expensive to the U.S. economy.

* Listing the polar bear based on projected global warming can be expected to greatly expand federal regulatory powers under the ESA. 

* Because of its great expense and controversial nature, federal policies regarding global warming should be made only by Congress with input from the Executive Branch, not by a presidential appointee charged with enforcing a 1973 law written for other purposes.

“Having failed despite spending tens of millions of dollars to convince the public, or even a Democratic Congress, that drastic and very expensive greenhouse gas emission reductions are warranted to deter theorized global warming, environmental organizations are now hijacking the Endangered Species Act to do an end-run around our democratic institutions,” said Amy Ridenour, president of the National Center for Public Policy Research and co-author of the paper.  “The formal petition to the government seeking ‘threatened’ status for the polar bear makes it very clear: The environmental groups behind this scheme are trying to use the polar bear to force the government to impose a — in their words — ‘drastic’ reduction in greenhouse gas emissions.  They want policies like those in the Kyoto global warming treaty forced upon Congress and the American public.  The tragedy is that, if the environmentalists succeed, Americans — especially lower-income Americans — will be harmed, and so will the polar bears.”

“Listing the polar bear under the Endangered Species Act could harm bear conservation efforts by eliminating revenues from the carefully-regulated sport hunting of polar bears by Americans and the importation of polar bear meat and trophies into the U.S.  As hunting by non-Americans would replace hunting by Americans, nothing would be accomplished in terms of reducing the number of polar bears killed, but the revenue currently generated by American sport hunters for conservation and research efforts would be eliminated,” added Amy Ridenour.  “And what’s more, global warming — if the global warming theory turns out to be accurate — would still occur, because greenhouse gas emissions in China, India, Europe and elsewhere are still growing by leaps and bounds.”

The parody ad and policy paper can be viewed on the National Center’s website at

The National Center for Public Policy Research is a non-partisan organization located on Capitol Hill and established in 1982.


The National Center for Public Policy Research is a communications and research foundation supportive of a strong national defense and dedicated to providing free market solutions to today’s public policy problems. We believe that the principles of a free market, individual liberty and personal responsibility provide the greatest hope for meeting the challenges facing America in the 21st century.