Major Online Retailer Offers 10 Percent Off for Customers Typing “Liberty” at Checkout

The National Center’s Free Enterprise Project fights liberalism in America’s corporate boardrooms, and has found plenty of it to fight.

As a result, I may be more sensitive than most when a company appears to be signaling that it appreciates the key founding principles of our nation, but I was pleased to see this when shopping online this afternoon for new pants for one of our constantly-growing sons:

LLBean_Liberty

Ten percent off all purchases through Monday, February 16 if you enter the word “liberty” at checkout!

Our Free Enterprise Project mostly works with publicly-held corporations, and has had little if any contact with L.L. Bean, which is privately owned by the Bean family. I don’t even know the CEO’s name.

What I do have, though, is a firm suspicion that at least some company executives appreciate one of our nation’s key founding principles: Liberty.

I bought their pants.



The National Center for Public Policy Research is a communications and research foundation supportive of a strong national defense and dedicated to providing free market solutions to today’s public policy problems. We believe that the principles of a free market, individual liberty and personal responsibility provide the greatest hope for meeting the challenges facing America in the 21st century.