Wake-Up Call for Woke CEOs

It’s now completely appropriate to question whether America’s corporate leaders are too woke for their own good. More importantly, it must be determined whether CEOs are getting too woke for the good of the investors to whom they are beholden.

Recent events should be considered a wake-up call to the c-suites. As Free Enterprise Project Director Scott Shepard notes in a Townhall commentary:

Last week’s elections and the debacle of the COP26 global-warming summit revealed the profound business risks of following further down the path of the hard left.

“[V]oters were… stamping ‘return to sender’ on all of the woke plans of the hard left,” Scott writes. This should send a clear signal that woke CEOs need to reverse course and return their companies back to neutral. “Corporate leaders,” Scott points out, “are no longer free to pretend because the verdict of the voters matters intensely to them.”

While some politicians, due to safe seats, can continue their wicked ways without fear of recourse, this is not a luxury enjoyed by CEOs. Scott explains:

Business leaders have never in their lives faced a situation in which moderates and conservatives are electing people to constrain them. But they’ve played things so badly that this appears to be a pretty likely looming outcome.

Suggesting that overall voter discontent portends a different, difficult future for those executives who are now pushing the left’s agenda, Scott lists some examples of what that future may hold:

  • The too-big-to-fail banks should certainly expect legislative efforts to require that too-big-to-fail also means too-big-to-discriminate, against any employees or potential clients or investors, no matter how “non-diverse,” and regardless of whether the banks’ executives disapprove of the industry they’re in or the causes they support.
  • What about private-investment disclosure requirements for CEOs and boards charged with running publicly traded companies?
  • Companies that go hard for politicized carbon-neutrality targets will cost themselves greatly, even if only as a result of stupid – rather than self-dealing – management. And voters have signaled, just as the public has signaled, in poll after poll, that they are not willing to freeze in the dark.

So Scott is asking the titans of American business: “Are you learning yet?”

Click here to read all of Scott’s commentary – “Is Our CEOs Learning?” – at the Townhall website.



The National Center for Public Policy Research is a communications and research foundation supportive of a strong national defense and dedicated to providing free market solutions to today’s public policy problems. We believe that the principles of a free market, individual liberty and personal responsibility provide the greatest hope for meeting the challenges facing America in the 21st century.