Project 21 Ambassador TaChelle Lawson is an author, international public speaker, and award-winning business growth strategist recognized for her transformative leadership and unapologetic approach to diversity and inclusion.
As the author of Black is NOT a Credential, TaChelle is a trusted advisor to CEOs, helping them navigate complex organizational challenges and uncover untapped growth opportunities. Her insights are reshaping how companies approach diversity—not as performative metrics but as essential drivers of revenue, reputation and retention.
With over 20 years of experience spanning luxury retail, food & beverage and hospitality, TaChelle combines data-driven strategies with practical expertise to optimize key revenue drivers in diverse markets on both national and international stages. As the Founder and President of FIG Strategy & Consulting, she champions a profit-centered approach to diversity, challenging companies to move beyond superficial tokenism and implement strategies that reflect the inherent diversity of our global society.
TaChelle’s work has impacted legacy brands such as Louis Vuitton, Mercedes-Benz, Red Bull, and Coca-Cola, as well as prestigious organizations like the James Beard Foundation, NASCAR, and the City of Las Vegas. Her pragmatic guidance equips organizations to identify blind spots, fortify brand equity, and align business goals with authentic inclusion. TaChelle exemplifies strategic leadership, business advocacy, multigenerational workforce management and cultural transformation.
When not advising the C-Suite, TaChelle enjoys hospitality and mixology, gardening, cooking, traveling and spending time with her beloved niece and mini-schnauzer, Raja.