Black Activists Criticize NASCAR for Renewed Support of Jesse Jackson

A renewed financial relationship between NASCAR and the Reverend Jesse Jackson is drawing a sharp rebuke from members of the African-American leadership network Project 21. Last year, public criticism from Project 21’s black activists and the National Legal and Policy Center provoked an outcry among NASCAR fans that led the professional racing organization to discontinue their funding of Jackson’s groups. NASCAR recently sponsored a Jackson-affiliated luncheon, with a NASCAR executive explaining, “we would want to be in step with other sports and corporations” in supporting Jackson.

“I think it’s a disgrace that NASCAR is once again aligning itself with Jesse Jackson. It’s a disgrace to the fans and a disgrace to the sport,” said Project 21 member Reginald Jones. “As one of NASCAR’s most hardcore fans, I’ll personally be out there at the races letting NASCAR officials and fans alike know that the sport should not be falling prey to Jackson’s politically correct scams.” first reported NASCAR’s sponsorship of a sport-themed luncheon on June 30 that was part of Jackson’s annual Rainbow /PUSH Coalition conference in Chicago. At a similar luncheon last year, Coalition board member Bill Shack called auto racing “the last bastion of white supremacy” in professional sports. NASCAR, which previously donated an estimated $250,000 to Jackson’s groups, reportedly planned no further donations after Project 21, NLPC and NASCAR fans criticized the relationship.

George Pyne, NASCAR’s vice president of marketing, however, the week lavished praise on the group whose sports liaison last year called stock car racing “a good ole’ boy’s southern cracker sport.” During the luncheon, Pyne called Jackson and his group “positive catylysts for change” and told CNSNews reporter Marc Morano: “To the extent that Rainbow/PUSH is committed to making NASCAR more diverse, we support them.”

Project 21 members believe the quality of auto racing, like any sport, would be hurt by racial quotas. Instead, businesses affiliated with but not governed by NASCAR can help qualified minority drivers succeed through financial sponsorships all drivers need to fund their competition. (A commentary on this topic, “Blacks Need Green to Compete with Whites in NASCAR,” can be found at

“Diversity in sports is a sham, and NASCAR officials should know it,” adds Jones. “Until the NBA starts recruiting more Hispanics, the nation’s largest minority and an underrepresented segment of professional basketball players, I don’t think NASCAR should be looking to promote anyone but deserving drivers. If Jackson truly wants to integrate NASCAR, he needs to be out raising money for minority drivers instead of shaking down the front office.”

Project 21 has been a leading voice of the African-American community since 1992. For more information, contact David Almasi at (202) 507-6398 x106 or [email protected], or visit Project 21’s website at

Project 21, a leading voice of black conservatives for over 25 years, is sponsored by the National Center for Public Policy Research. Its members have been quoted, interviewed or published over 40,000 times since the program was created in 1992. Contributions to the National Center are tax-deductible and greatly appreciated, and may be earmarked exclusively for the use of Project 21.