{"id":34286,"date":"2019-12-11T18:42:06","date_gmt":"2019-12-11T23:42:06","guid":{"rendered":"https:\/\/nationalcenter.org\/?p=34286"},"modified":"2023-12-11T16:30:57","modified_gmt":"2023-12-11T21:30:57","slug":"apples-new-wokeness-betrays-iconic-1984-commercial","status":"publish","type":"post","link":"https:\/\/nationalcenter.org\/ncppr\/2019\/12\/11\/apples-new-wokeness-betrays-iconic-1984-commercial\/","title":{"rendered":"Apple\u2019s New Wokeness Betrays Iconic 1984 Commercial"},"content":{"rendered":"

Even though Apple once championed a \u201ccelebration of free and daring thought,\u201d the political correctness of Silicon Valley appears to have it and the rest of Big Tech \u201csuccumbing to the woke mob\u2019s clamor for intellectual conformity.\u201d<\/p>\n

\"\"In a new commentary<\/a> published by the Washington Examiner, Free Enterprise Project<\/a><\/strong> Program Coordinator Scott Shepard<\/a><\/strong> describes Apple\u2019s efforts to fight the National Center\u2019s proposed shareholder resolution<\/a><\/strong>\u00a0 — a resolution seeking to protect employees from workplace discrimination due to their political beliefs.<\/p>\n

Scott notes that Apple once portrayed itself as a beacon for free thought in its 1984 Super Bowl commercial<\/a><\/strong>, which\u00a0drew from George Orwell\u2019s fictional \u201c1984.\u201d The commercial promised that Apple\u2019s new Macintosh computer\u00a0would keep Orwell\u2019s dystopian nightmare from becoming a reality.<\/p>\n

But gone are the days of the \u201cbrash new start-up technology company [that] stood foursquare in favor of freedom of thought and expression, while its amazing new information tools\u2026 would help to free our minds forever.\u201d<\/p>\n

Instead, what seems to now exist at Apple and similar companies is a culture of political intolerance<\/a><\/strong>, where employees can be fired<\/a><\/strong> for their political beliefs. Scott compares this to the McCarthyism of the 1950s, pointing out that conservatives are now \u201cfearful that expressing their opinions could hurt their careers.\u201d<\/p>\n

He further notes:<\/p>\n

It is, therefore, particularly distressing to see Apple fighting to keep the door open for just this sort of discrimination, even as it threatens to engulf some of its Silicon Valley neighbors. In recent months, we at the Free Enterprise Project at the National Center for Public Policy Research have pushed Apple to consider expanding its nondiscrimination policy to protect against McCarthyist viewpoint discrimination. So far, Apple has fought our efforts tenaciously, trying to avoid having to even ask its shareholders whether they support commissioning a study analyzing the possible risks that may arise from failing to ban this pernicious practice.<\/p><\/blockquote>\n

While Apple CEO Tim Cook<\/a><\/strong> says mistreated employees can come to him, Scott points out that Cook \u201ccan hardly intervene personally in every instance of viewpoint discrimination.\u201d Yet if Apple stopped fighting the National Center\u2019s proposal, Cook could have a mechanism in place to protect those employees.<\/p>\n

“If Cook means what he says, that McCarthyism has no home at Apple, then he knows how to ensure that result,\u201d writes Scott.<\/p>\n

To read Scott\u2019s commentary \u2013 \u201cApple Can Stop McCarthyist Viewpoint Discrimination, But Will It?\u201d \u2013 at the Washington Examiner website by clicking here<\/a><\/strong>.<\/p>\n

\"\"<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Even though Apple once championed a \u201ccelebration of free and daring thought,\u201d the political correctness of Silicon Valley appears to have it and the rest of Big Tech \u201csuccumbing to the woke mob\u2019s clamor for intellectual conformity.\u201d In a new commentary published by the Washington…<\/p>\n","protected":false},"author":9,"featured_media":34288,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[738,74,30],"tags":[77],"yoast_head":"\nApple\u2019s New Wokeness Betrays Iconic 1984 Commercial - The National Center<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nationalcenter.org\/ncppr\/2019\/12\/11\/apples-new-wokeness-betrays-iconic-1984-commercial\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Almasi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nationalcenter.org\/ncppr\/2019\/12\/11\/apples-new-wokeness-betrays-iconic-1984-commercial\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/nationalcenter.org\/ncppr\/2019\/12\/11\/apples-new-wokeness-betrays-iconic-1984-commercial\/\"},\"author\":{\"name\":\"David Almasi\",\"@id\":\"https:\/\/nationalcenter.org\/#\/schema\/person\/986101645c65e8d001dc8de54beb396d\"},\"headline\":\"Apple\u2019s New Wokeness Betrays Iconic 1984 Commercial\",\"datePublished\":\"2019-12-11T23:42:06+00:00\",\"dateModified\":\"2023-12-11T21:30:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/nationalcenter.org\/ncppr\/2019\/12\/11\/apples-new-wokeness-betrays-iconic-1984-commercial\/\"},\"wordCount\":417,\"publisher\":{\"@id\":\"https:\/\/nationalcenter.org\/#organization\"},\"image\":{\"@id\":\"https:\/\/nationalcenter.org\/ncppr\/2019\/12\/11\/apples-new-wokeness-betrays-iconic-1984-commercial\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nationalcenter.org\/wp-content\/uploads\/2019\/12\/1984.jpg\",\"keywords\":[\"ConservativeBlog.org\"],\"articleSection\":[\"AAPL\",\"Blog\",\"Free Enterprise Project\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nationalcenter.org\/ncppr\/2019\/12\/11\/apples-new-wokeness-betrays-iconic-1984-commercial\/\",\"url\":\"https:\/\/nationalcenter.org\/ncppr\/2019\/12\/11\/apples-new-wokeness-betrays-iconic-1984-commercial\/\",\"name\":\"Apple\u2019s New Wokeness Betrays Iconic 1984 Commercial - 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