{"id":43102,"date":"2022-05-05T15:21:53","date_gmt":"2022-05-05T19:21:53","guid":{"rendered":"https:\/\/nationalcenter.org\/?p=43102"},"modified":"2023-12-14T11:12:50","modified_gmt":"2023-12-14T16:12:50","slug":"theyre-not-quotas-says-kraft-heinz-about-diversity-goals","status":"publish","type":"post","link":"https:\/\/nationalcenter.org\/ncppr\/2022\/05\/05\/theyre-not-quotas-says-kraft-heinz-about-diversity-goals\/","title":{"rendered":"They\u2019re \u201cNot Quotas,\u201d Says Kraft Heinz About Diversity Goals"},"content":{"rendered":"

Kraft Heinz Denies That Hiring on Basis of Race and Sex Is the Same as a Quota System<\/strong><\/h3>\n

Washington, D.C.<\/em> \u2013 At today\u2019s Kraft Heinz annual shareholder meeting, executives took exception to the Free Enterprise Project<\/a>\u2019s characterization of the company\u2019s surface-level diversity programs as \u201chiring quotas,\u201d choosing to describe them instead as \u201cgoals.\u201d<\/p>\n

\"Sarah<\/a>

Sarah Rehberg<\/p><\/div>\n

\u201cI don\u2019t know what else setting percentage-based hiring goals within a particular time frame is if it\u2019s not a quota,\u201d said Free Enterprise Project (FEP) Program Coordinator Sarah Rehberg<\/a>, who submitted the question at the virtual meeting. \u201cUnfortunately, Kraft Heinz is just another woke company pretending to be against race- and sex-based discrimination when that\u2019s exactly what it\u2019s doing through its alleged nondiscrimination policies.\u201d<\/p>\n

Rehberg submitted the following question<\/a>:<\/p>\n

Kraft Heinz has placed great emphasis on its Diversity, Equity, and Belonging initiative. It has set goals of having 30% of its salaried U.S. employee population identify as people of color and 50% of its global management positions to be filled by women by 2025.<\/p>\n

At the same time, Kraft Heinz insists it has a zero tolerance policy for discrimination. How does Kraft Heinz reconcile its race and sex-based hiring quotas with its alleged zero tolerance for discrimination?<\/p><\/blockquote>\n

Rather than ask the question in full, Kraft Heinz deliberately reframed it as having \u201creceived a question about Kraft Heinz\u2019s diversity policies.\u201d<\/p>\n

Kraft Heinz then responded by denying that its hiring objectives constitute a quota:<\/p>\n

The goals that we\u2019ve laid out for the company are not quotas. They are goals that we have specifically designed to say that our business we expect to represent and look like and be similar to the communities where we operate. And so that\u2019s… how we think about that issue, and we are also cognizant of the fact that we are also looking to represent the consumers who ultimately buy our products.<\/p><\/blockquote>\n

\"Scott<\/a>

Scott Shepard<\/p><\/div>\n

Audio of the reworked FEP question and Kraft Heinz\u2019s full response can be heard here<\/a>. Rehberg\u2019s annotated question can be read in full here<\/a>.<\/p>\n

\u201cKraft Heinz is another company that appears to think that its empty denials of obvious fact are enough to protect it from the consequences of its violations of federal and state civil rights laws,\u201d said FEP Director Scott Shepard<\/a>. \u201cThey are not. Courts will scrutinize these efforts and will conclude that Kraft is discriminating on illegal grounds. This will create easily avoided liability for the company that should be laid at the feet of its somnolent directors and executives in their personal capacities.\u201d<\/p>\n

\"Ethan<\/a>

Ethan Peck<\/p><\/div>\n

\u201cNever underestimate the woke\u2019s ability to hold two contradictory ideas in their heads at the same time,\u201d added FEP Associate Ethan Peck<\/a>. \u201cKraft Heinz denying its diversity quotas a breath before explicitly outlining its diversity quotas is just like the woke supposedly championing women\u2019s rights while also denying that women exist.\u201d<\/p>\n

Kraft Heinz was the seventh shareholder meeting that FEP representatives attended this week to ask questions, and only the first this week to answer an FEP question. At the in-person American Express shareholder meeting on Tuesday, an FEP representative was denied entry<\/a> despite having proper credentials. Five other companies used the COVID-era virtual meeting format to dodge all difficult shareholder questions<\/a>.<\/p>\n

Today\u2019s Kraft Heinz meeting marks the 24th time FEP has participated in a shareholder meeting so far in 2022. To schedule an interview with a member of the Free Enterprise Project on this or other issues, contact Jenny Kefauver at 703-850-3533 or<\/span> jenny@jkpublicrelationsdc.com<\/a>.<\/p>\n

Investors wishing to oppose race-based discrimination and other \u201cwoke\u201d policies infiltrating Corporate America should download FEP\u2019s 2022 editions of the \u201cInvestor Value Voter Guide<\/a>\u201d and the \u201cBalancing the Boardroom<\/a>\u201d guide. Other action items for investors and non-investors alike can be found on\u00a0FEP\u2019s website<\/a>.<\/p>\n

Launched in 2007, the National Center\u2019s\u00a0Free Enterprise Project<\/a>\u00a0focuses on shareholder activism and the confluence of big government and big business. Over the past four years alone, FEP representatives have participated in over 100 shareholder meetings \u2013 advancing free-market ideals about health care, energy, taxes, subsidies, regulations, religious freedom, food policies, media bias, gun rights, workers\u2019 rights and other important public policy issues. As the leading voice for conservative-minded investors, it annually files more than 90 percent of all right-of-center shareholder resolutions. Dozens of liberal organizations, however, annually file more than 95 percent of all policy-oriented shareholder resolutions and continue to exert undue influence over corporate America.<\/p>\n

FEP activity has been covered by media outlets including the\u00a0New York Times, Washington Post, USA Today, Variety<\/em>, the Associated Press, Bloomberg, Drudge Report, Business Insider, National Public Radio and SiriusXM. FEP\u2019s work is prominently featured in Stephen Soukup\u2019s new book\u00a0The Dictatorship of Woke Capital: How Political Correctness Captured Big Business<\/em><\/a>\u00a0(Encounter Books) and Kimberley Strassel\u2019s 2016 book\u00a0The Intimidation Game: How the Left is Silencing Free Speech<\/em><\/a>\u00a0(Hachette Book Group).<\/p>\n

The National Center for Public Policy Research, founded in 1982, is a non-partisan, free-market, independent conservative think-tank. Ninety-four percent of its support comes from individuals, less than four percent from foundations and less than two percent from corporations. It receives over 350,000 individual\u00a0contributions<\/strong><\/a>\u00a0a year from over 60,000 active recent contributors.<\/p>\n

Sign up for email updates\u00a0here<\/strong><\/a>. Follow us on Twitter at\u00a0@FreeEntProject<\/strong><\/a>\u00a0and\u00a0@NationalCenter<\/strong><\/a>\u00a0for general announcements. To be alerted to upcoming media appearances by National Center staff, follow our media appearances Twitter account at\u00a0@NCPPRMedia<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Kraft Heinz Denies That Hiring on Basis of Race and Sex Is the Same as a Quota System Washington, D.C. \u2013 At today\u2019s Kraft Heinz annual shareholder meeting, executives took exception to the Free Enterprise Project\u2019s characterization of the company\u2019s surface-level diversity programs as \u201chiring…<\/p>\n","protected":false},"author":2,"featured_media":43103,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[682,35,30,777,695],"tags":[75],"yoast_head":"\nThey\u2019re \u201cNot Quotas,\u201d Says Kraft Heinz About Diversity Goals - The National Center<\/title>\n<meta name=\"description\" content=\"Kraft Heinz took exception to FEP's characterization of its surface-level diversity programs as \u201chiring quotas,\u201d calling them \u201cgoals.\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nationalcenter.org\/ncppr\/2022\/05\/05\/theyre-not-quotas-says-kraft-heinz-about-diversity-goals\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The National Center\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nationalcenter.org\/ncppr\/2022\/05\/05\/theyre-not-quotas-says-kraft-heinz-about-diversity-goals\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/nationalcenter.org\/ncppr\/2022\/05\/05\/theyre-not-quotas-says-kraft-heinz-about-diversity-goals\/\"},\"author\":{\"name\":\"The National Center\",\"@id\":\"https:\/\/nationalcenter.org\/#\/schema\/person\/0fb68cd906a7035d2baf49d7be339507\"},\"headline\":\"They\u2019re \u201cNot Quotas,\u201d Says Kraft Heinz About Diversity Goals\",\"datePublished\":\"2022-05-05T19:21:53+00:00\",\"dateModified\":\"2023-12-14T16:12:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/nationalcenter.org\/ncppr\/2022\/05\/05\/theyre-not-quotas-says-kraft-heinz-about-diversity-goals\/\"},\"wordCount\":929,\"publisher\":{\"@id\":\"https:\/\/nationalcenter.org\/#organization\"},\"image\":{\"@id\":\"https:\/\/nationalcenter.org\/ncppr\/2022\/05\/05\/theyre-not-quotas-says-kraft-heinz-about-diversity-goals\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nationalcenter.org\/wp-content\/uploads\/2022\/05\/Kraft-Heinz-Diversity.jpg\",\"keywords\":[\"Press Release\"],\"articleSection\":[\"Critical Race Theory\",\"Featured\",\"Free Enterprise Project\",\"KHC\",\"Press Releases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nationalcenter.org\/ncppr\/2022\/05\/05\/theyre-not-quotas-says-kraft-heinz-about-diversity-goals\/\",\"url\":\"https:\/\/nationalcenter.org\/ncppr\/2022\/05\/05\/theyre-not-quotas-says-kraft-heinz-about-diversity-goals\/\",\"name\":\"They\u2019re \u201cNot Quotas,\u201d Says Kraft Heinz About Diversity Goals - 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