![\"Scott](\"https:\/\/nationalcenter.org\/wp-content\/uploads\/2022\/03\/Scott-Shepard-214x300.jpeg\")
<\/a>Scott Shepard<\/p><\/div>\n
There\u2019s a better, and less clich\u00e9-ridden, way to frame that.<\/p>\n
Have you seen\u00a0A Man For All Seasons<\/em><\/a>? If you haven\u2019t, you should. If you have, you\u2019ll remember one of the single greatest scenes in all of film.\u00a0Sir Thomas More<\/a>\u00a0\u2013 the one Henry VIII had beheaded because he wouldn\u2019t agree that Henry could head an independent English church \u2013 is visited in his home by Richard Rich, who asks him for a job. More roundly refuses, after which Rich slinks away, having made it clear to all that he intends to get revenge on More for this rejection. More\u2019s family can\u2019t believe that he had allowed Rich to leave. They break into horrified cries, demanding that More, as Chancellor of the Exchequer, arrest Rich. More refuses, explaining that he can\u2019t arrest even the devil until he\u2019s broken the law. His son-in-law, William Roper, then bellows: \u201cSo, now you give the Devil the benefit of law!\u201d<\/p>\n More: \u201cYes! What would you do? Cut a great road through the law to get after the Devil?\u201d<\/p>\n Roper: \u201cYes, I\u2019d cut down every law in England to do that!\u201d<\/p>\n More: \u201cOh? And when the last law was down, and the Devil turned \u2018round on you, where would you hide, Roper, the laws all being flat? This country is planted thick with laws, from coast to coast, Man\u2019s laws, not God\u2019s! And if you cut them down, and you’re just the man to do it, do you really think you could stand upright in the winds that would blow then? Yes, I\u2019d give the Devil benefit of law for my own safety\u2019 sake!\u201d<\/p>\n The woke leaders of America\u2019s businesses would have done well to screen that wonderful movie some years ago, and to have thought deeply. And maybe also to have read any of the many, many versions of Doctor Faustus<\/em>, one of the upshots of which is \u201cwhen you sign a contract with the devil, make sure to read the fine print, and to expect trickery.\u201d<\/p>\n This, of course, is exactly what these leaders did when they signed themselves and their businesses up in support of the leftwing suite of policy prescriptions that goes by the shorthand \u201cwoke.\u201d They were convinced, or convinced themselves, or pretended to believe, that signing up with the hard left constituted a fight against the devil \u2013 a fight against inequality and racism and meanness and climate change, and in favor of harmony and happiness and puppy dogs and joy, and always summertime but never August.<\/p>\n In fact, of course, they were signing up\u00a0with\u00a0<\/em>the devil (metaphorically, of course, faux factcheckers. Put away your\u00a0po-faces<\/a>.). As Thomas More knew, and all of the Doctor Fausti learned (but Doctor Fauci still resolutely refuses to admit), the devil gets you to do all his dirty work for him, and then he turns \u2018round on you. Then woe betide.<\/p>\n Thus has it proceeded. The fight against inequality became the fight for equity-based discrimination in order to achieve an enervatingly socialist equality of outcome. Reasonable concern about climate change became economy-destroying climate-catastrophism. Worries about high levels of imprisonment became city-destroying legalization of crime and criminalization of police. And once all that had happened, with these business leaders\u2019 enthusiastic support, the devil turned \u2018round on them. Consider some recent examples.<\/p>\n Perhaps most trenchantly,\u00a0Bloomberg<\/em>\u00a0of all places recently\u00a0reported<\/a>\u00a0that many ESG funds have been forced to close for poor performance and rapidly eroding investor interest. This is hardly surprising. Many ESG funds have been and are fee-generating frauds; they built their supposed alpha simply by stocking up on tech and underweighting energy when tech was soaring and energy was stuck. When those trends reversed, these funds sunk, and their higher fees became wholly unjustifiable.<\/p>\n With regard to the real ESG funds \u2013 the ones that really do invest in companies that actually implement the chief E purpose of political-schedule decarbonization and the S goal of equity-based discrimination: companies that cut themselves off from reliable energy while embracing race and sex discrimination to achieve socialism are never going to be more profitable in the long run than sane companies. These ESG funds require for their survival investors who are sufficiently committed to those woke goals that they\u2019re willing to take relative losses to support companies that embrace them. In flush times, there may be quite a few of those. In increasingly tight times, there are far fewer, as ESG-fund managers are discovering. The obviously absurd magic formulae that they intoned have brought forth monsters \u2013 and the tough times have come because of government policies that also follow the woke line. The devil\u2019s turned \u2018round on them.<\/p>\n Then there are the anecdotal and illustrative developments, such as at Starbucks and the NCAA. Both of these businesses have eaten the whole woke sandwich. Starbucks famously thought that its blue haired baristas were the right people to teach America about race \u2013 meaning being avatar instructors of the Kendi-style notions that all white people, and only white people, are immutably racist, and that everything connected with whiteness is evil. The NCAA similarly has happily set about demolishing the very college women\u2019s sports that it is bound to support and protect, allowing young men whose bodies were formed by years of testosterone to declare themselves women and then to romp through the women\u2019s sports \u2013 destroying the competitiveness and the dreams of collegiate glory of the genuine women over whom they towered and against whom they so unfairly competed.<\/p>\n Neither Starbucks not the NCAA appear to have read the fine print in their contracts with the devil: if you sign up for woke, you\u2019ll disarm yourselves from fighting any of the woke program \u2013 just as Sir Thomas warned when Roper demanded he cut down all the laws in England. When Starbucks\u2019 repeat and current CEO Howard Schultz adopted the leftwing line about racism, he thereby signed up too for the corollary position that racial inequality in outcome in arrests and jailing were\u00a0per se\u00a0<\/em>racist, regardless of the behaviors of specific people, so that if non-whites were being arrested and jailed at higher rates than whites, policing would have to be abolished. Likewise he failed to realize that his grandstanding about equity included an endorsement of equity-based equality of outcome, and so empowered unionization efforts, including specifically at Starbucks.<\/p>\n Now, when Starbucks finds itself\u00a0shutting<\/a>\u00a0an initial 16 stores (with more surely to\u00a0come<\/a>) in cities like San Francisco and Portland that followed most closely the prescriptions indicated by Schultz\u2019s evangelizing for the devil of woke, he responds with indignation, bemoaning that those cities have become unsafe and that unionization is bad in the long run for both Starbucks and its employees. He\u2019s right, but he of all people will not be heard to mouth these complaints. He was himself a chief lumberjack cutting down the laws, basic economic knowledge and profound underlying moral premises that protected him and Starbucks from what\u2019s befallen them. The devil\u2019s turned \u2018round on him. Whom can he ask for help, or to mourn? And note that even at this late remove, Schultz still can\u2019t admit the obvious: that it was the very principles that he so preeningly embraced that have led to all of these problems. After all, once you sell your soul to the devil, he\u2019s hardly going to let you denounce him.<\/p>\n The case is the same with the NCAA. It too went all in on equity and on the other provisions of modern leftist confusion, including allowing people who were born and constructed as men to dominate women\u2019s sports, rolling back 40 years of progress. How then could it effectively complain when the United States Supreme Court declared<\/a>\u00a0that student athletes should be able to earn some money for their efforts, instead of doing all their hard work for the benefit of wealthy schools and a massively profitable NCAA itself? That is hardly an equitable outcome \u2013 especially considering the relative racial makeup of the parties concerned. And just as with Starbucks, the NCAA now faces a unionization crisis, as Penn State\u2019s football team\u00a0leads<\/a>\u00a0what will likely be a broad, if perhaps uneven, movement toward student-athlete unionization. That\u2019s just equity at work, right, NCAA? Devil\u2019s turned right \u2018round, folks. (Or, since it\u2019s the NCAA, surely folx.)<\/p>\n Then consider the raft of federal and state legislative proposals that seek to stop the mass resale of stolen goods. The same companies that were happy to sign onto equity proposals that make cities unsafe for their citizens want a special carveout \u2013 an additional deal with the devil \u2013 to stop their establishments from being burgled while leaving their customers to get robbed on the way home. It\u2019s a special kind of evil \u2013 and stupid \u2013 that, when the devil turns \u2018round on you, you gleefully link arms with him, continuing to do his bidding as long as he leaves you alone for just a little bit longer.<\/p>\n Additionally, and to keep today\u2019s theme alive, there are the ever-growing pile of stories about companies that are reaping what they have sown not in terms of their own stupid policies being visited against them, but rather in the sense of, as it were, \u201cthe wages of sin.\u201d Consider how much, for instance, Warner Bros. Discovery is\u00a0paying<\/a>\u00a0for its and DC Comics\u2019 embrace of woke: the most recent movie in that franchise is so bad that, despite having spent at least $70 million\u00a0($90?)<\/a>\u00a0on it already, Warner\u2019s new boss David Zaslav is sending it to a cave in the desert southwest somewhere to lie forever unseen. The official story is that it\u2019s so unwatchably bad that it can\u2019t be fixed, but that\u2019s true of quite a lot of modern fare that gets released. The likelier story\u00a0appears<\/a>\u00a0to be that the movie was unfixably the final move toward making the DC Comics movie realm wholly women-powered, with dirty evil toxic men like Batman and Superman killed off forever. Vast piles of recent and not-so-recent market data suggest that the teenaged boys who are the only plausible mass audience for superhero movies (well, them and all the guys who can\u2019t quite figure out adulting) don\u2019t much care to watch endless female-empowerment screeds that treat guys as evil or irrelevant. Go figure.<\/p>\n Finally, just because it\u2019s so funny: the women of\u00a0The View<\/em>\u00a0invited Governor Ron DeSantis to join them on their program. That\u2019s weird, because within the recent memory even of Joy Behar they have, amongst other things,\u00a0called<\/a>\u00a0him \u201ca negligent, homicidal sociopath,\u201d a \u201cfascist and a bigot,\u201d and \u201canti-black\u201d and \u201canti-gay.\u201d He naturally declined this offer to be spat upon, but not because they lied about him viciously. Rather, he refused because no one cares about ABC (or CNN or MSNBC or the rest) anymore. They\u2019ve destroyed their credibility, their respectability, and any conceivable reason to go on their programs. Good job, ladies.<\/p>\n It’s been a bad month for the Ropers of this world, now they\u2019ve voluntarily flattened all their defenses, coast to coast. Maybe its time for them to start planting some trees and reseeding the forests that used to protect them from the devil. They can\u2019t do that, though, until they acknowledge who the devil is and how they have helped him so much in recent years. Otherwise, he\u2019s just going to keep knocking them flat.<\/p>\n