20 Jan 2006 Nickelodeon Junk Food Lawsuit: The Food Doesn’t Jump Out of the TV and Into the Kids, Folks
Pat Cleary, writing on the National Association of Manufacturers blog, comments about an AP story about “advocacy groups” and parents suing “the Nickelodeon TV network and cereal maker Kellogg Co. in an effort to stop junk food marketing to kids.”
I run a little control group on the question of the impact of TV advertising on childrens’ food choices here at Chez Ridenour. The results of my control group study found these commercials have zero impact on what is served at our table.
Further examination of the data supplied the reason: children don’t have any money.
Children don’t buy junk foods. Parents do.
So, “advocacy groups,” if you really want to keep junk food from kids, sue parents.
If you dare.